INTRODUCTION
It is with great pleasure that Reader’s Digest presents the Quality Service Awards. We believe companies that deliver outstanding customer service should be recognised and rewarded in Australia.
Our Winners Showcase highlights which companies have gone above and beyond their customer service expectations.
We commissioned independent market research agency Catalyst Consultancy & Research to survey a representative sample of 2500 Australians. The data we collected was of those companies who over the past 12 months had provided the highest level of customer service across 33 categories, rating each organisation across the 5 key pillars of customer service: Personalisation, Understanding, Simplicity, Satisfaction and Consistency.
The highest rated company of each category has been awarded the status of Gold Winner, with the second highest rated company awarded the Silver Standard Winner. This prestigious award recognises companies that truly understand and value consumer needs.
Click here to see the winning companies in this year’s survey.
Have you ever wanted to voice your opinion about a company that gave you great service?
We have.
BRAND SHOWCASE
Accounting & Tax Services
Gold Winner
Car Rentals
Gold Winner
Chemists/Pharmacies
Gold Winner
Cruise Operator
Gold Winner
Cruise Operator
Silver Winner
Funeral Insurance
Gold Winner
Hardware Stores
Gold Winner
Health Insurance Providers
Gold Winner
Hearing Services
Gold Winner
Holiday Tour Operators
Gold Winner
Holiday Tour Operators
Silver Winner
Home Care Services SA/NT
Gold Winner
Home Care Services SA/NT
Silver Winner
Home Care Services VIC/TAS
Silver Winner
Home Care Services WA
Gold Winner
Income Protection Insurance
Gold Winner
Independent Car Servicing
Gold Winner
Independent Car Servicing
Silver Winner
Internet Service Providers
Gold Winner
Life Insurance
Gold Winner
Optometrists
Gold Winner
Pet Insurance
Silver Winner
Tyre Retailers
Gold Winner
Tyre Retailers
Silver Winner
METHODOLOGY
How Our Quality Service Survey Was Conducted
-
Market Research
In an initial survey, a representative sample of 2500 Australians were asked which companies they previously had experience with across 33 categories, to build a brand list reflective of today’s market. In the second survey, completed by approximately 2500 Australians, data was captured on which of those companies – over the past 12 months – had provided the highest levels of customer service across the 33 categories. To qualify to vote on a category, they must have used a service provider from that industry.
-
Consumers Voting
Survey respondents were asked to rank their experience on the listed companies according to these questions:
- "PERSONALISATION: How well was the company able to provide the consumer with an individualised customer experience?"
- "UNDERSTANDING: How effectively was the company able to demonstrate a genuine insight into the customer’s needs."
- "SIMPLICITY: How quick and easy was the process of dealing with the company?"
- "SATISFACTION: To what level did the company meet or exceed the customer’s expectations?"
- "CONSISTENCY: Did the company deliver ongoing quality service?
-
Rating
The highest rated companies were judged the Gold Standard Winner, with the next closest company awarded the Silver Standard Winner.
-
2024 results
We are confident that the results of this annual poll are the truly accurate measurement of Australian consumer sentiment in 2024. Great brands have wonderful success stories.