See the brands Australians have voted as offering the best service in the industryTHE PREMIUM STANDARD
OF CUSTOMER SERVICE

INTRODUCTION

It is with great pleasure that Reader’s Digest presents the Quality Service Awards. We believe companies that deliver outstanding customer service should be recognised and rewarded in Australia.

Our Winners Showcase highlights which companies have gone above and beyond their customer service expectations.

We commissioned independent market research agency Catalyst Consultancy & Research to survey a representative sample of 2500 Australians. The data we collected was of those companies who over the past 12 months had provided the highest level of customer service across 52 categories, rating each organisation across the 5 key pillars of customer service: Personalisation, Understanding, Simplicity, Satisfaction and Consistency.

The highest rated company of each category has been awarded the status of Gold Winner, with the second highest rated company awarded the Silver Standard Winner. This prestigious award recognises companies that truly understand and value consumer needs.

Click here to see the winning companies in this year’s survey.

Have you ever wanted to voice your opinion about a company that gave you great service?
We have.


BRAND SHOWCASE


 

Accounting & Tax Services

Gold Winner

Aged Care & Retirement Villages

Silver Winner

Chemists/Pharmacies

Gold Winner

Funeral Insurance

Gold Winner

Funeral Insurance

Silver Winner

Gyms & Fitness Centres QLD

Gold Winner

Gyms & Fitness Centres SA/NT

Silver Winner

Health Insurance Providers

Silver Winner

Hearing Services

Gold Winner

Hearing Services

Silver Winner

Holiday Tour Operators

Gold Winner

Home Care Services NSW/ACT

Silver Winner

Home Care Services SA/NT

Gold Winner

Home Care Services SA/NT

Silver Winner

Home Care Services VIC/TAS

Gold Winner

Home Care Services VIC/TAS

Silver Winner

Income Protection Insurance

Gold Winner

Income Protection Insurance

Silver Winner

Independent Car Servicing

Gold Winner

Independent Car Servicing

Silver Winner

Internet Service Providers

Gold Winner

Landlord Insurance

Silver Winner

Life Insurance

Gold Winner

Ocean Cruise Operators

Gold Winner

Ocean Cruise Operators

Silver Winner

Optometrists

Gold Winner

Pet Insurance

Gold Winner

Real Estate Agencies SA/NT

Gold Winner

River Cruise Operators

Gold Winner

River Cruise Operators

Silver Winner

Tyre Retailers/Servicing Centres

Gold Winner


METHODOLOGY

How Our Quality Service Survey Was Conducted

  • Market Research

    In an initial survey, a representative sample of 2500 Australians were asked which companies they previously had experience with across 52 categories, to build a brand list reflective of today’s market. In the second survey, completed by approximately 2500 Australians, data was captured on which of those companies – over the past 12 months – had provided the highest levels of customer service across the 33 categories. To qualify to vote on a category, they must have used a service provider from that industry.

  • Consumers Voting

    Survey respondents were asked to rank their experience on the listed companies according to these questions:

    • "PERSONALISATION: How well was the company able to provide the consumer with an individualised customer experience?"
    • "UNDERSTANDING: How effectively was the company able to demonstrate a genuine insight into the customer’s needs."
    • "SIMPLICITY: How quick and easy was the process of dealing with the company?"
    • "SATISFACTION: To what level did the company meet or exceed the customer’s expectations?"
    • "CONSISTENCY: Did the company deliver ongoing quality service?
  • Rating

    The highest rated companies were judged the Gold Standard Winner, with the next closest company awarded the Silver Standard Winner.

  • 2025 results

    We are confident that the results of this annual poll are the truly accurate measurement of Australian consumer sentiment in 2025. Great brands have wonderful success stories.


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