IN 1952 WHEN THE FIRST The Good Guys store, known at the time as Ian Muir’s Radio and Electrical Centre, opened, the company had one guiding principle: to delight customers and do good.
From these humble beginnings, The Good Guys has become a household name and one of Australia’s largest, most successful and admired electrical appliance retailers. The company philosophy, however, has not changed. The Good Guys continues to set standards for customer service and community giving.
Flourishing in a retail marketplace that has undergone rapid change, The Good Guys has adapted its working practices to accommodate the changing needs of the consumer and continued to make customer satisfaction their top priority, both in-store and online.
Customers are at the centre of everything The Good Guys does. Future business plans are assessed with the customer experience in mind.
Understanding that a customer’s experience goes far beyond a simple transaction, The Good Guys strives to deliver competitive pricing, and exceptional service, at all steps of the purchasing journey.
This customer-centric approach is also reflected in the company’s ongoing commitment to support and strengthen the communities in which it operates – its Doing Good programme supports 14 charities across Australia through workplace giving, awareness campaigns and fundraising.